Tech’s Set Piece Marketing

This week we’re going to split lanes as we’ve got breaking news coming out of Canada that Will’s been knee deep in: soon after their Government tried to regulate Google and Meta news, they’re now after Spotify and Netflix. Think contagion and buckle up - this may well be the sign of the regulatory times. Once we’re done with Canadians, we turn our attention to Cuppertino as we’ve just seen the WWDC wrap up the calendar of set piece marketing - Google, Meta, Microsoft and more - all now done and dusted. It's all become a slick operation, but what’s and not said can help us decipher the narratives of the most watched companies on the planet and these events have now gone mainstream.

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You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/

More on Will Page at: https://pivotaleconomics.com

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In this episode of Bubble Trouble, independent analyst Richard Kramer and economist Will Page delve into the recent regulatory developments in Canada targeting streaming giants like Spotify and Netflix following earlier regulation attempts on Google and Meta. They explore the implications of Canada's new gross revenue contribution policy on streaming services and its potential impact on consumers and competitors. Additionally, the duo examines the wrap-up of Apple's Worldwide Developers Conference (WWDC) and discusses the trends, leaks, and undertones of major tech company events, including the strategic presentations, the nuances of unsaid elements, and the ever-tightening grip of technological giants on the market. The episode aims to provide insights into the evolving landscape of tech regulation and market domination.

00:00 Introduction and Overview

00:08 Canadian Regulatory News

01:12 Impact on Streaming Services

01:30 Historical Context of Canadian Regulations

02:24 Current Regulatory Actions and Reactions

07:51 Tech Giants' Marketing Events

08:39 The Magnificent Seven and Market Concentration

10:17 The Role of Marketing in Tech

11:17 The Evolution of Tech Events

18:21 The Importance of Perception in Tech Announcements

21:03 Reading Between the Lines

32:14 Conclusion and Final Thoughts